Along Paris streets...
2016

It's not every day you come across a sign proclaiming the company posting it is the "least productive producer"… of anything, but this one is at 12 rue Jacob. It insinuates that time consuming craftsmanship goes into the notebooks they make. Kraft's web site also proudly carries this thumb-your-nose attitude. Come to think of it, it works. Here I am giving them free publicity.